Today, having a website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business.
Your customers are looking for you! If you own or operate a business which hasn't taken that step into the online world, here are 8 reasons that will leave you wondering why you hadn't done it sooner.
#1 Online Presence 24/7
Having a website means customers are always able to find you - anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers.
#2 Information Exchange
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing ones.
In today's modern world, there is an expectation for any reputable business to have some kind of online presence. Potential customers would likely be distrusting of any business that didn't have a telephone number or a physical address, and the same can be said for not having a website and business email address like firstname.lastname@example.org.
#4 Market Expansion
As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your business and as such, is now a potential customer.
#5 Consumer Insights
Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximized purchases through your site.
#6 Competitors Online
If you don't have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.
#7 Customer Service Online
Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run.
#8 Growth Opportunity
Websites, in general, are great ways to provide a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.
You can contact Virtual Solutions today to create a website for your business.